SECTION A:

Question: JetBlue are working closely with the Federal Aviation Administration (FAA) on implementing an updated air transportation system which will allow them to fly more direct flights and save on the fuel used. (Up to 1000 words).

SECTION B

Question 1: Disruptive Innovation explains how firms may fail even if management are acting rationally. Critically discuss whether this is the case using the Netflix and Blockbuster case studies. (Up to 1000 words).

Question 2: Jet Blue management decided to add a “mint class” to increase their profits. Critically discuss whether it is likely to do so using Porter’s (1996, 2014) ideas, ensuring you discuss the effect on the firm’s value proposition. (Up to 1000 words).