TASK

1. Which of the following is not an example of a functional need?

1. Physical warmth
2. Food
3. Shelter
4. Love
5. Water
6. Which of the following is a characteristic of a highly involved consumer?

1. Showing greater interest in the product
2. Spending more time researching the product
3. Engaging in extensive problem solving
4. Making a very thoughtful choice
5. All of these activities characterize highly involved consumers.