• Explain the importance of franchising in the U.S. and global economy.
  • Define the concept of franchising.
  • Describe the different types of franchises.
  • Describe the benefits and limitations of buying a franchise.
  • Describe the legal aspects of franchising, including the protection offered by the FTC’s Trade Regulation Rule.
  • Explain the right way to buy a franchise.
  • Describe a typical franchise contract and its primary provisions.
  • Explain current trends shaping franchising

3.2 Action Required:

  • Watch the short video at the following link

3.3 Test your Knowledge (Question):

  • Discuss the benefits of franchising to the franchisee.

 


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