3.1 Learning Outcomes:

• Develop a marketing perspective on logistics and explain the need for close coordination between the two functions.
• Explain customer segmentation and its importance to logistics.
• Demonstrate how the segmentation practice can be re-engineered to set logistics priorities.

3.2 Action Required:

• Watch the short video at the following link

3.3 Test your Knowledge (Question):

• How many ways logistics companies divide the market?

3.4 Instructions

• Answer the question in the test your knowledge section.
• Post your answer on the discussion board using the discussion link below