ASSIGNMENT

Write a 1000 – word paper and respond to the questions at the end of your selected case study to form the basis for your response. Address the following questions as well: What went well regarding the PR response to the situation? What might you have recommended improving the response? Cite PR concepts from your text or other sources to support the points you are making. Cite at least 2 references with your paper. Format your assignment according to APA guidelines.

Case: On January 6, 2006, the United States Court of Appeals for the Second Circuit rejected the arguments of Stewart’s lawyers and upheld her conviction. With time, Martha Stewart was back on television and prominent once again. But the layoff in prison had clearly taken its toll. While Martha was gone, a number of other homemaking ­heroines—led by the younger Rachel Ray—and celebrity chefs had moved eagerly to supplant her. By 2015, Martha Stewart had regained her footing as a media force to be reckoned with. She introduced new television shows, wrote new books, and lent her name to retail chains looking to hitch their wagon to a star. And while it was clear that the domestic diva would never again want for money, fame, or power, nonetheless it was also safe to assume that in terms of public opinion and reputation, Martha Stewart would never fully get back to where she had been prior to taking her fatal fall.