TASK

In reading Bauer and Erdogan, you are quietly joining the revolution that is otherwise known as Unnamed Publisher, our partner and publisher. For this we thank you. The people at Unnamed Publisher and your author team share a common vision about the future of management education that is based on powerful but fun and simple-to-use teaching and learning tools. Moreover, Unnamed Publisher gives you—you the student and you the instructor—the power to choose. Our fifteen chapters are written using a “modular” format with self-contained sections that can be reorganized, deleted, “added to,” and even edited at the sentence level. Using our build-a-book platform, you can easily customize your book to suit your needs and those of your students.

After reading this chapter, you should be able to understand and articulate answers to the following questions:

1. What is organizational behavior (OB)?
2. Why does organizational behavior matter?
3. How can you maximize my learning in this course?
4. What research methods are used to study organizational behavior?
5. What challenges and opportunities exist for OB?