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  2. How did BWF use branding, promotion, and customer relationship management to communicate its value proposition?

How did BWF use branding, promotion, and customer relationship management to communicate its value proposition?

Strategic Management

Read the case “Better World Fashion: Circular Economy and Competitive

Advantage”. In light of the case AND scholarly articles to support your analyses, answer the following questions. Clarifications: only use the case narrative

  1. How did BWF position its products and target its market segments? Explain. [
  2. How did BWF use branding, promotion, and customer relationship management to communicate its value proposition? Did a business model based on the circular economy concept help BWF to achieve competitive advantage?
  1. In order to become a leading fashion brand, what do you recommend BWF do to strengthen its corporate and/or global strategies? Discuss in light of relevant chapters of the textbook.

 


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