ASSIGNMENT

Make a one page power point about the following question and write a speaking script

The power point page should be specific and detail. (Only need to write the content related to bullet point)

• How does the concept of ‘economies of scope’ help to explain Disney’s diversification strategy?

bullet point:

• Intangible resources: brands, good management , technology
• Organizational capabilities
• Scope of the firm: vertical, product, geographical