Answer the following questions.
1.Integrated marketing is using different offline and online/social tools. Please name and explain three marketing tools that an integrated marketer can use to promote a company’s products and services. Hint. it cannot be three social media channels, such as TikTok, Facebook, Twitter, but it can be social media as one of the three marketing tools.
2. What is influencer marketing? In your description, include an example of a company/product/service that is using influencer marketing (approx 200 words).
3. Research and describe one social media campaign for a company/product/service that uses a seasonal holiday or international day in 2022, such as Halloween, Valentine’s Day, Earth Day or Women’s History Month. (important: the campaign needs to have taken place or still running in 2022). For inspiration, please read the Marketing Brew article on last year’s Halloween campaigns here. Included the following information in your summary:
- What is the brand/product/service?
- Who is the intended target audience?
- Describe the campaign
- Which social media channels did the company primarily use for this campaign? Was it more of a TikTok, Facebook, Instagram, LinkedIn, Pinterest, or Snapchat campaign?
- How can the company measure the campaign’s success? (think of social media marketing metrics and business metrics)
Include visuals of the campaign and each channel you list, such as a screenshot or link to the brand’s ads on TikTok, Twitter, Facebook, Instagram, LinkedIn, etc.
Approx 400 words.
4. PropertyNest could also use seasonal marketing. Identify a national day / seasonal event or holiday that could be leveraged for marketing by PropertyNest in the company’s social media marketing.
