ASSIGNMENT

All write-ups must be typed, double‑spaced, 12-point font, and not to exceed 5 pages, including graphs, tables and Exhibits.  You may use the questions on the syllabus as a guide in developing your analysis, and the paper should summarize the central issue(s) facing the company and outline a suggested course of action or solution

What are the pros and cons of joining Farfetch Marketplace for luxury brands such as Louis Vuitton, Hermes or Chanel?

Which of Farfetch’s major businesses – Farfetch Marketplace or Farfetch Platform Solutions  – FPS – has more attractive growth prospects?

Should Farfetch continue to invest in both Marketplace and FPS?  Why or why not?

Why has Farfetch found it difficult to be profitable? What are your recommendations to achieve long-term profitability?