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Creating content on LinkedIn is one of the most impactful ways to stand out from the crowd. Creating content helps establish rapport with other LinkedIn members and helps you become visible to important people. The 2nd discovery journal will focus on finding your voice through LinkedIn. You are required to do the following:

1. Choose a professional topic area of interest. This could be something you want to learn more about or something you have a lot of experience with. To aid in identifying a topic, explore the content of Kelley alumni, fellow students, companies, LinkedIn hashtags, and LinkedIn professional groups. Notice the type of content that draws your attention.

2. Create unique content around your topic area of interest.

Examples of unique content:

• • • Sharing your opinion on an interesting statistic
    • Asking a thought-provoking question on a topic of interest (context must be provided to set up the question)
    • Share something you read in a book or learned in a class to get additional feedback
    • Share a professional achievement
    • Share your experience and take-a-ways from a career/professional event
  • For more examples of LinkedIn content ideas, Google: LinkedIn Content Ideas (more than 815, 000,000 results are out there, you can find plenty of ideas)

3. Write a post between 250-500 words on your topic of interest and add relevant #hastags (to expand your reach). Content should be created and posted at least one week prior to the due date to allow LinkedIn members to engage with your content.

4. Submit via Canvas the following:

• • • Link to your LinkedIn content or screen shot
    • A one -page reflection on the following questions:
      • • Why did you select the topic for your LinkedIn content?
        • What unique format did you choose? and why?
        • What did you learn from individuals that engaged with your content?
        • What were your post analytics?
        • What would you do differently next to reach and engage more people?