QUESTION 1 3 points
Because televsion shows like Scrubs. Friends and Game of Thrones does not have a singular protagonist, but rather multiple protagonist that the spectator learns about, potentially empathizes with and follows throughout the series, the means by which the spectator identifies with them is best interpreted by the audience/film theory concept of

O a. identification

CI b. spectator theory

c. alignment

d. the male gaze

QUESTION 2 3 points
Media ecology studies the way in which media affects human perception and behavior by considering media in terms of a symbolic environment.

CI a. True.

C, b. False.

QUESTION 3 3 points
According to Greg Smith what we think of as “realism” in television and cinema relies on all of the following assumptions, except for

O a. identification

O b. apparent spontaneity

O c. plausibility/consistency

d. an interpretive frame

QUESTION 4
Which theorist of cinema studies established the definiton of “identification” drawing on psychoanalytic theory?

C’ a. Laura Mulvey O

b. Christian Metz •

c. Michel Foucault •

d. Andre Bazin
QUESTION 5
What type of spectator is assumed to exist in an era of “convergence culture”?

CI a. An Implied Spectator

CI b. An Active Spectator

c. No Spectator

d. A Passive Spectator
QUESTION 6
According to Marshall McLuhan, the concept of rationality can end up being problematic and determined by media because the qualities “we” traditionally consider as rational (uniform, continuous, sequential) are synonymous with the medium of

CI a. cinema.

CI b. mechanization. •

c. electricity.

O d. print

QUESTION 7 3 points
Brooke Erin Duffy and Jeremy Packer explore the notion of containment as a technology in their article, “Wifesaver”. According to Duffy and Packer, containment technology offers a complementary perspective to Marshall McLuhan’s idea of technology as “extensions of man” which they argue exhibits a bias.

O a. feminist

O b. determinist

O c. ideological

O d. masculinist

QUESTION 8 3 points
In 1872, Friedrich Engels wrote that, in cotton-spinning mills, workers had to perform a variety of tasks, from running the steam engine to carrying the products from one room to another. Because these tasks must be coordinated, and because the timing of the work is “fixed by the authority of the steam,” Engels says that laborers must learn to accept a rigid discipline. He writes, “The automatic machinery of a big factory is much more despotic than the small capitalists who employ workers ever have been”. From a media theory perspective, Engels’ characterization of functioning the cotton-spinning mill can be described as

O a. a hegemonic technology

O b. technological determinism

O c. a disciplinary technology

O d. an instance of a technology whose politics is socially determined

QUESTION 9 3 points
In “Imagined Communities” Benedict Anderson argues that which of the following was the driving force behind the creation of nation-states?

O a. Print-capitalism

O b. Sacred languages

O c. The Novel-Form

O d. National Consciousness

QUESTION 10 3 points
In 2017, the FDA (Food and Drug Administration) approved the use of the first medication to include an ingestible sensor, called Abilify MyCite. It was believed that the inclusion of this tracking tool would encourage prescription medication adherence (Abilify is a medication commonly prescribed to schizophrenics). Connecting these facts to the concepts we went over in class, Abilify MyCite could be described as .

O a. cultural imperialism

O b. a disciplinary technology

O c. an ideological technology

O d. a semiotic technology

QUESTION 11 10 points
Disciplinary Society/Panopticism For the toolbar, press ALT+Fl 0 (PC)