MARKETING

1. What is the role of direct marketing in IMC? What are the advantages of direct marketing?
2. What are some examples of direct marketing activities?
3. What is direct response advertising, what are some examples?
4. Give an example of a direct marketing campaign you believe is well done, why was it effective 150 words

1. What are the main job activities of a public relations professional? Why are these important for businesses of all sizes?
2. What are the methods of sponsorship? Give 1 example of a sponsored event you think was effective
3. How does sponsors measure value?
4. What is corporate advertising? Why is it effective? 150 words

1. Read the following article, choose any 3 Out-Of-Home ads https://www.verticalimpression.com/post/7-of-the-most-impressive-examples-of-digital-out-of-home-advertising-campaigns
2. Explain why the use of out-of-home is effective, even in a digital age. How have they engaged their target audience well?
3. What is Daily Estimate Circulation vs. Impression Rating System from our chapter?
4. What are some types of out-of-home ads besides billboards you’d consider for a campaign?

• 250 words.

1. Explain some key lessons you learned in this class around marketing/advertising overall – at least 4 major takeaways. Be sure to use mention some of the key areas we learned about, such as marketing mix, target market, segmentation, media mix, various areas of advertising (print, outdoor, TV etc), copywriting, consumer research, digital media/social marketing, marketing channel selection/retailing, how to measure success.
2. If you were to start a role in marketing tomorrow (perhaps for the company you focused on), what would be some of your initial steps to be successful?

• 250 words.