SWOT ANALYSIS / NEW ADVENTURE

ASSIGNMENT

For this assignment you will invent a new business venture. This is a new start – up venture, not an existing one or one that is expanding. Do not use a business created in a previous class. You may not use papers (or any part of a paper) submitted in another class. Make up the business, the location, the client base, and the product or service.

Do not use any real company. You may review a real company’s website for ideas, but the basis of this paper should be your own ideas. So, your paper should include a title page and a reference page (no abstract is required):

1 – a description of your new venture (have a clear introduction)

2 – include a simple quad chart with the four basic quadrants embedded in your paper

3 – a thorough explanation of what you have learned from the analysis, further defining the strengths, weaknesses, opportunities and threats

4. be sure to include monetary information. You can’t evaluate a new start up for a beauty salon if you don’t include the costs to start up and an estimate of your monthly operating costs. How many hair cuts would you have to provide customers before you break even each month (of course you can estimate costs). For instance, you have to purchase equipment (dryers, chairs, etc) and you have to rent space (or buy space).

What is the monthly rent or mortgage payment and how easily will that be earned each month. Include all other costs also (payroll, supplies, advertising, etc). Where will the start up money come from? It may be effective to put these costs in a column with totals rather than paragraph format.

5 – an evaluation – based on what you have learned, will you continue your business venture? Be sure to answer that question at the close of your paper.