The directions are in the screenshot in the file list. for the complete details which you need to go over to understand the assignment. It also includes a structure for part 1 and part 2 see the screenshots please.
You have to:
i) critically evaluate the associated marketing strategy of the brand in relation
to its business performance in the specified sector, and then
(ii) propose marketing objective(s) and recommendations of marketing
strategy to the brand.
I chose Gatorade as the brand. The Directions says “Your recommendations may concentrate on one or a combination of the
marketing elements discussed in the module. But your decision of which
element(s) to concentrate on should link with your evaluation and proposed
marketing objective(s).”
The Marketing elements in the module refer to:
Product Strategy
Price Strategy
Place Strategy and/or
Promotion Strategy
For any personal reflection or discussion you can use your own discretion, whatever you think fits best.
Last time I used this site I got a paper with sources that did not match the information on the paper. Please use the sources from wherever you paraphrase or get the information from. Thank you. I said 15 sources but it can be more if needed, use what is needed for an adequate essay. Please keep in mind I would like the Word count Maximum to be 2500. If you have any questions please ask me.
Marking Guidelines are as follows
 Relevance to question
 Organisation, structure and presentation
 Depth of understanding
 Analysis and discussion
 Use of sources and referencing
 Overall conclusions