ASSIGNMENT

The state punished them and asked them to remove the advertisement from social media platforms

The advert for skinny sandwiches was likened to the women a customer warms up for the winter with the phrase (If no one warms you, you have three).

This is prohibited in Saudi Arabia and is not appropriate in society

• Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:

• Give the reasons behind their success?
• What is the added value of this marketing campaign for the company/organization?

• Why did the social media marketing campaign fail?
• And what can we learn from them?