With this bog, we will think about how we use the same or similar information and craft it in a way that meets the needs and expectations of specific audiences. This is something we do almost daily in our lives without realizing it. This will help you to think about who your audience is for your letter essay and what their needs and expectations are.

Watch this video that explains the activity

After watching, choose a genre discussed in the video and think about the audience that would read this genre. Create a blog post practicing writing in this genre using the information provided in the video. When reading classmates posts think about yourself as a member of the target audience. What is the writer’s purpose? How do they establish authority? How do they contribute to the conversation? What value does the information serve?