1. How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century?

2. Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps; product price, place, and promotion?

3. How has changing societal values impacted the ways in which water is purchased and consumed?

4. How has the manner in which you consume water changed in the last five years?