The company in question is about Activison Blizzard.
You will prepare a SWOT analysis using the company you analyzed in the Unit 1 Assignment for this assignment. As a reminder, your company’s strengths and weaknesses are internal, issues you have control over and can modify. Opportunities and threats are external; matters going on outside your company, in the larger global market.
For Unit 2 you had an assignment outline (please remember to NOT use the templates) to guide you through completing a SWOT and detailing an analysis of your chosen company. Although this was an overview of your selected company you were to include in the SWOT analysis table or in the document a listing of at least one strength, one weakness, one opportunity, and one threat, and a descriptive overview of the company that supports the SWOT. Format requirement minimums were at least one external source from the university library and the mandatory APA format of a title page, company overview, SWOT analysis table, and reference list. Minimum length: two double-spaced pages (including the SWOT table — the table should not be more than 1/2 page in length).
Identify chosen company and describe at least three of the following:
- mission statement
- financial information
- product information
- customer base
Identify and explain three strengths (internal) for the chosen company.
Identify and explain three weaknesses (internal) for the chosen company.
Identify and explain three opportunities (external) for the chosen company.
Identify and explain three threats (external) for the chosen company.
The paper is required to include an introduction, conclusion, and reference list.
The paper is required to include an introduction, conclusion and be at least two double-spaced pages in length, using 11-point Georgia font.
SWOT Analysis for “Company X”
Student Name
Purdue University Global
Course # and name
Instructor
Date
SWOT Analysis for “Company X”
In this section you should describe your chosen organization, including three of the following:
- Mission Statement
- Financial Information
- Product Information
- Customer Base
Table 1-Part 1
SWOT: Strengths and Weakness of Company X
| STRENGTHS | WEAKNESSES |
| Identify and explain three strengths. (Internal) | Identify and explain three weaknesses. (Internal)
. |
Table 2-Part 2
SWOT: Opportunities and Threats for Company X
| OPPORTUNITIES | THREATS |
| Identify and explain three opportunities. (External) | Identify and explain three threats.
(External) |
References
Bateman, T. S., Snell, S., & Konopaske, R. (2020). Management. McGraw-Hill Education.
