1. Discuss the two major approaches to selecting a product for exports. Why is it important to participate in overseas trade shows?
2. What are the disadvantages of the reactive approach to selecting a prod- uct for exports?
3. Explain the importance of the following factors in the selection of products for exports: shifting spending patterns, quality, and niche marketing.
4. Do a country’s imports completely measure the market potential for a product? Discuss.
5. Why should an export firm consider financial and economic conditions in importing countries?
6. What is the importance of political and legal forces in international market assessment?
7. Identify the public sources of export counseling in the United States.
8. Discuss three private sources of export assistance. What is the gold
   key service?
9. Explain the steps involved in a typical export transaction.

 

International Trade