In one paragraph preview the case facts and background. Do not duplicate what is in the case itself.
The body of the report addresses Questions 1-3 in a clear, concise and cohesive manner. This report should be business like, organized and methodical.
Note: each question should become a section title.
- List at least two potential target markets for MHH. Identify how the marketing strategy would differ for each of these target markets. With the pricing strategy in the volume sold change? Why or why not? What are the supply chain implications for each of these target markets Be sure to consider if the alternative solutions help resolve more than a single issue.
- If MHH decided to pursue multiple target markets, what with the supply chain requirements be? Should they have multiple supply chains? Be specific
