Following a careful review of the assigned course materials for this unit, read Case Study 14.1: Zappos’ Organizational Culture. The case is in Chapter 14 of the Neck et al. textbook. Then, draft a formal academic composition in which you respond to the questions posed at the end of the reading.

The responses should reflect higher-level cognitive processing (analysis, synthesis, and evaluation). Students should consider the demands made of decision-makers, as their choices can impact stakeholders within the organization and in the external marketplace.

No minimum number of references exists for this assignment, but appropriate business (no Investopedia, Wikipedia, etc.) and scholarly sources must be utilized to support the analysis. Opinion is insufficient to demonstrate a graduate-level understanding of the course materials and topics.

Case Questions

1. What was Tony Hsieh’s goal regarding organization culture when he became co-CEO of Zappos?

2 Evaluate how the functions of organizational culture are implemented at Zappos.

3. What type of organizational culture does Zappos have? Explain your answer.