The paper will be about one of the following companies: Amazon, Boeing, Costco, Facebook, Gillette, Hachette, J.C. Penney, McDonalds, Priceline, Schick, Virgin Atlantic, Wal-Mart.
Choose one of the following research questions:
What are the main characteristics of the business model of the company of your choice?
What are the main characteristics of the market structure of the industry of the company of your choice?