Discussion Post #4: Campaign Messaging Effectiveness

The Discussion Post is designed to obtain your personal (consumer) and professional perspective on 2 specific campaigns. Read through the information provided and proceed with composing YOUR thoughts for the Discussion Post.

The Centers for Disease Control and Prevention (CDC) has an array of “Featured Campaigns” accessible on www.cdc.gov. In order to complete this week’s Discussion Post, students (professionals) will access the “Featured Campaigns” and select 2 of the campaigns of most interest, therefore, this process reflects Student’s Choice!

Access Link:
CDC Featured Campaigns or Copy & Paste the link provided below

https://www.cdc.gov/healthcommunication/campaigns/index.html

Center for Disease Control and Prevention (CDC): Featured Campaigns
Select 2 of the Campaigns & Review:
1 Hear Her
2 Tips from Former Smokers
3 How Right Now: Getting Resources to Manage Stress, Stay Healthy in COVID-19 Pandemic
4 Clean Hands Count
5 Making Health Easier: Our Community Deserves
6 Medication Safety Program
7 Diabetes Awareness
8 Physical Activity: The Arthritis Pain Reliever
9 Self-Management Education

Discussion Post Questions:

Section 1: (Do NOT type/include the Questions in YOUR Discussion Post, rather include the Campaign Title highlighted and formulate your responses by incorporating the focus of the questions required per campaign. Write in a paragraph format, not bullet points.

(Campaign #1): __Type the Title of the Campaign__

Question(s) #1:
Begin with a brief overview of the Campaign. (DO NOT merely copy and paste content verbatim from the website)
Next, proceed with answering the questions below in a paragraph format, not bullet points and do not type the questions in the discussion post. You are reviewing the campaign and sharing the information with others from an educational approach. Think of it as communicating information about the campaign to promote the messaging.
Review the questions below and work to incorporate responses
What is the ultimate goal of the campaign? Were there multiple goals/sub-goals highlighted?
What are the messages highlighted in the campaign?
What is the purpose of the specific communication (education? action? behavioral change?)
Who is your target audience? Who are other stakeholders? (Where applicable)
Are the messages in the campaign framed and delivered effectively (media/channels)?
Did the campaign educate basic or comprehensive information?
From a personal level, did the campaign capture your attention and maintain your interest?
From a personal level, did the campaign encourage you to improve your overall health and well-being? To make a change? (Where applicable)
From a professional level, would you recommend the campaign to other professionals to promote? Why?
NOTE: 300 words required per Campaign

 

(Campaign #2): __Type the Title of the Campaign__

Question(s) #2: Begin with a brief overview of the Campaign. (DO NOT merely copy and paste content verbatim from the website)
Next, proceed with answering the questions below in a paragraph format, not bullet points and do not type the questions in the discussion post. You are reviewing the campaign and sharing the information with others from an educational approach. Think of it as communicating information about the campaign to promote the messaging.
Review the questions below and work to incorporate responses
What is the ultimate goal of the campaign? Were there multiple goals/sub-goals highlighted?
What are the messages highlighted in the campaign?
What is the purpose of the specific communication (education? action? behavioral change?)
Who is your target audience? Who are other stakeholders? (Where applicable)
Are the messages in the campaign framed and delivered effectively (media/channels)?
Did the campaign educate basic or comprehensive information?
From a personal level, did the campaign capture your attention and maintain your interest?
From a personal level, did the campaign encourage you to improve your overall health and well-being? To make a change? (Where applicable)
From a professional level, would you recommend the campaign to other professionals to promote? Why?

NOTE: 300 words required per Campaign

Campaign Messaging Effectiveness

Keep in mind the following when exploring the process for planning effective health communication. As you review campaigns and various elements of specific campaigns, review the bullet points below to develop your perspectives.

· Review background information to define the problem (What messaging/campaigns are already in circulation in the region/community or nationally?)

· Set communication objectives (What do we want to accomplish?)

· Analyze & segment target audiences (Who (target audience) do we want to reach?)

· Develop & pretest message concepts (What messaging do we want to convey?)

· Select communication channels (What modes or messaging channels should be effective and where should the messaging be delivered?)

· Select, create & pretest messages and products (What messages do we want to communicate?)

· Develop promotion plan/production (How do the messages get used or delivered/ communicated?)

· Implement communication strategies & conduct process evaluation (Strategies for delivering the messages in the defined target audience)

· Conduct outcome & impact evaluation (How are strategies implemented to determine effectiveness of the messaging (i.e campaigns)?