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  2. How can Tide utilize marketing research techniques to assess their brand image? Also, how can Tide use these techniques to test potential marketing strategies?

How can Tide utilize marketing research techniques to assess their brand image? Also, how can Tide use these techniques to test potential marketing strategies?

Tide is facing increased competition in the laundry detergent market. In addition, Tide is concerned that its brand image might not be as strong compared to previous years.

How can Tide utilize marketing research techniques to assess their brand image? Also, how can Tide use these techniques to test potential marketing strategies?


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